You cannot depend on relationship-building alone to make the sale for you. Relationships are important, but buyers primarily want you to fulfill their needs and solve their problems. Buyers do not take action unless they are challenged to take action. Learn how to avoid the amygdala hijack and how to overcome Yielder Sales Call Reluctance and close the sale. You will learn what it takes to control your sales process and be of service to your customer by asking for the business.