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Module 5: Position brands, me-toos & anti-counterfeiting post-Louboutin
In the aftermath of the landmark Louboutin decision by the Court of Justice, we look at position marks in the post-Louboutin world and their value in anti-counterfeiting and brand protection strategies in the UK, the EU and beyond. It gives new scopes of protection for this, and also adds to claims that in the past could be made on more traditional trademarks. The importance of this subject applies to a vast number of businesses, because almost all, some of them without realising it, do have distinctive names, colours or logos consequently used on specific places, throughout their business.

In this module we will focus on the added value that position brands, a relatively new way of protection IP, can help protecting key features with distinct placing on products or in marketing.

Oct 29, 2020 11:00 AM in London

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