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Webinar: Marketing Tourism to Chinese in Europe
While long-haul travel from China is still on hold, there are around 2 million Chinese already living in Europe, who are free to travel as countries throughout the region reopen their borders. These often-overlooked Chinese student and expat communities can play an important part of Europe’s tourism recovery, both in their own travel, and in their influence on future Chinese visitors. Even during this period, there is continued demand for information and tourism products in Chinese language and designed for a Chinese audience.

This webinar brings together first-hand information from tourism stakeholders to help listeners understand the demands of the local Chinese market in Europe, how destinations, attractions, retailers and other tourism businesses can target this demographic, and the benefits of doing so.

Aug 26, 2020 02:00 PM in London

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