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Parts & Accessories: Online vs. Brick & Mortar Sales
According to a study recently conducted by the RV Industry Association, aftermarket consumers still prefer to make their parts and accessory purchases in a physical retail store. In his webinar, Parts & Accessories: Online vs. Brick & Mortar Sales, RV Technical Institute Subject Matter Expert and professional consultant Mark Podeyn explains what this trend means for your dealership and why your parts department may need refining. Podeyn discusses the key behaviors your customers are exhibiting and how your dealership should evolve to meet their needs.

May 30, 2019 2:00 PM in Eastern Time (US and Canada)

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Speakers

Melanie Bierweiler
@NATDA
Mark Podeyn
@MarkPodeyn.com