Social media can be daunting, especially for small community groups, coalitions, and non-profits. This training will build off our past online trainings, "Communication Tips and Tools to Strengthen Your Impact" and "Leveraging Social Media in Your Work" that covered communication planning and social media engagement and will dive deeper into the ways you can communicate the work you do across various social media platforms. What kind of content works for Twitter? How can you adapt that for Facebook or a blog post? Participants will leave this training with a better idea of how to translate their message across social media platforms through best practices and case studies, and they will also get the opportunity to ask questions and present their own challenges in creating content for social media. Our trainers will provide tips, tools, and tricks for overcoming common social media challenges and empowering coalitions to create strategic online content.