This new, global research from Expedia Group Media Solutions illustrates there are real differences in what influences younger generations to book travel and extend business trips for leisure. Especially as Generation Z is becoming the largest generation in many markets, and quickly gaining financial independence and traveling for business, the opportunity to engage them is not to be overlooked.
Join us on June 27, 2019 at 10 a.m. Eastern
Listen-in as we discuss these topics and more:
- How activities and experiences influence younger generations’ travel behaviors
- How younger generations select destinations
- What influences these generations to participate in bleisure travel
- To what degree ads and social media influence their travel shopping behaviors