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Elevate Give Me Thirty: Nimble Marketing Plans


Oct 21, 2020 01:40 PM

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Ida Cheinman
Principal and Creative Director @Substance151
I am a brand strategist, designer, marketer, speaker and educator who uses 20+ years of experience to help business leaders and marketing professionals make sense of trends, tools, and best practices in order to position their companies to win in the 21st century’s fast-changing and extremely competitive marketplace. In 2005, I founded Substance151 with the goal of doing meaningful work that creates positive, lasting change – both in our world and in the worlds of our clients. I continue to forward this vision through my professional work, community/volunteering and board-level participation and by sharing my knowledge and expertise through speaking, teaching and mentoring. At Substance151, I lead a multidisciplined team that works with organizations’ business and marketing leadership to evolve their brands to meet tomorrow’s challenges, cement their position and grow their strength in the marketplace and to attract ideal clients and top talent.