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Topic
Storytelling for Impact: Helping Donors Understand the Value of their Dollar
Description
If you want your donors to give more than once, you have to turn them into investors in—and not merely supporters of—your mission.
Donors want to feel the impact of their gift. They want to see the concrete outcomes of their dollars. And they crave evidence that your organization is using their gift to make the world a better, fairer, safer, happier place.
Storytelling compels your donors to stay engaged—and to donate again. But how do you tell a story that cuts through the noise? How do you transform data into real, specific, human stories?
In this lively, example-filled session, we’ll examine how best to find, tell, and share your organization’s stories. Showcase your impact in both humble and grand ways, with a special focus on online communication.
By the end of this session, you will be able to:
-- Describe why stories are so much more effective than other forms of marketing
-- Identify stories within your organization
-- Write stories that are actually consumed
This webinar will be recorded for future viewing. If you can't make it, go ahead and register anyway. You'll receive the recording a little later.
>> THIS WEBINAR WILL BE LIMITED TO 1,000 LIVE ATTENDEES <<
Time
Jan 21, 2021 02:00 PM in
Eastern Time (US and Canada)
Webinar is over, you cannot register now. If you have any questions, please contact Webinar host:
Steven Shattuck
.
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Hi there, You are invited to a Zoom webinar. When: Jan 21, 2021 02:00 PM Eastern Time (US and Canada) Topic: Storytelling for Impact: Helping Donors Understand the Value of their Dollar Register in advance for this webinar: https://zoom.us/webinar/register/WN_4UriyrpcRZShBlTkGgJR5g After registering, you will receive a confirmation email containing information about joining the webinar. ---------- Webinar Speakers Rachel Clemens (Presenter ) Rachel builds things. First, she built a career as a designer. Then, she built Creative Suitcase – her own strategic communications firm. For 11 years, Creative Suitcase helped organizations like United Way, Texas Restaurant Association, and countless others, increase revenue and awareness. In late 2016, Creative Suitcase merged with TradeMark Media, and together they became Mighty Citizen. As Chief Marketing Officer, Rachel spends her days promoting Mighty Citizen&#39;s services and thought leadership. She is also a frequent speaker at local and national conferences. Jarrett Way (Presenter ) To Jarrett, writing is cathartic—so it was no surprise when he ended up in journalism school at the University of North Texas. There, he managed and contributed to a handful of online publications while learning about strategic communication. By telling stories in his community, Jarrett found himself at the intersection of communications and advocacy. His post-graduation endeavors took him to Memphis, Tennessee, where he spent four years diving into the world of content marketing and digital strategy. Grind City could only keep a Texan away for so long before Jarrett moved to Austin to tell the story of Mighty Citizen. Steven Shattuck (Host @Bloomerang)
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