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Topic

Carpe Data Tourism 2020: The unexpected pandemic dividend— A new perspective on what really matters

Description

Travel companies have unleashed a torrent of experimentation as they respond to the pandemic’s dual effects—significantly diminished demand and new standards for health safety. Every element of the customer experience has been re-evaluated to find new and creative ways to allay consumers’ concerns over exposure to Covid-19 as well as to reduce costs.

Join us for an enlightening session with Alex Dichter, Sr. Partner of McKinsey’s Travel, Transport, & Logistics Practice and Carolyn Corda, Chief Marketing Officer at ADARA as we explore these innovations and chisel away at traditional travel to reveal its fundamental nature.

Time

Dec 3, 2020 09:00 AM in Pacific Time (US and Canada)

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Message preview	Hi there, You are invited to a Zoom webinar. When: Dec 3, 2020 09:00 AM Pacific Time (US and Canada) Topic: Carpe Data Tourism 2020: The unexpected pandemic dividend— A new perspective on what really matters Register in advance for this webinar: https://zoom.us/webinar/register/WN_4ImQkEz_Rt-NnUHxPZkAHg After registering, you will receive a confirmation email containing information about joining the webinar. ---------- Webinar Speakers Alex Dichter (Sr. Partner, Travel, Transport, & Logistics Practice @McKinsey & Company) Alex is a Senior Partner in McKinsey’s London office. He leads the Consumer and TTL practice in the UK and Ireland and heads McKinsey’s global Airline and Aviation practice, an area of passion and interest that is reflected in his client work. During the last 20 years, Alex has worked with over 35 airlines, 10 airports/airport groups, 4 global hotel companies, and several travel companies in the U.S., Asia-Pacific, Europe, Africa, the Middle East and Latin America. Carolyn Corda (Chief Marketing Officer @ADARA) Carolyn Corda is an industry leader in customer data and predictive intelligence. As the Chief Marketing Officer of ADARA, she is responsible for aligning the brand with the company’s expanding mission and growth goals. Prior to ADARA she was a Managing Director at Accenture where she led the Applied Intelligence practice for the travel sector. Before that role, Carolyn was a senior executive at Epsilon with responsibility for developing and launching new data solutions.

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