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Prospecting in a Pandemic
2020 has thrown marketers a lot of curve balls. How has your acquisition game plan changed this year? Are you still mailing catalogs to prospects? What new techniques are you implementing in your digital strategy, and could they use some fine-tuning?

Join us to talk all things acquisition. This will be an open conversation, so bring your questions, ideas, and strategies to share!

Sep 23, 2020 01:00 PM in Eastern Time (US and Canada)

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Speakers

Steve August
VP of Marketing @Road Scholar
Steve oversees digital marketing, catalog circulation, and campaign analytics for Road Scholar. Previously, he was CMO at Universal Screen Arts, SVP of Marketing at The Sharper Image, and OVP of Marketing at Brookstone. Steve holds a BA in Economics from St. Anselm College and an MBA in Marketing from the University of New Hampshire.