The identity space is going through seismic changes with the downfall of third-party cookies. An opportunity has arisen for the industry to move to a privacy-first approach that brings offline and online data together and powers digital marketing efforts.
The goal of this webinar is to:
1) Understand the changes the advertising industry has gone through
2) What challenges this creates for the data onboarding process
3) How InfoSum and zeotap provide a privacy-compliant, first-party solution