Very few companies are sustainably growing in America and all over the world. In 2019 if you don’t own customer's pipeline, directly manage your relationship with your customer and do not intimately know your customer through data then your company is becoming increasing reliant on those who do and is therefore dying.
This has a knock-on affect of negatively impacting the middle class by reducing wages and employee benefits while encouraging companies to buy back stock rather than invest in growth (middle class stagnation = rise in racism, fascism, xenophobia, isolationism, and basically most of the insanity that plagues the news today).
So West hired an independent research team and spent 15K hours analyzing the fastest growing companies (at least for the last 5 years = FAANG), best practice by department, innovation tools and emerging technology, writing briefs on all. West is giving all this away with a framework that he developed (8C's) to help companies grow again.