Two New Concepts in Member Value Enhancement
You likely think of data analytics as a way to better understand and segment your members - and that is absolutely correct. If you have not yet seen how data analytics improves member engagement scoring, however, you might not understand the full impact of including the 80% of member data that resides OUTSIDE your AMS.
Member Value Enhancement #1: See how easy it was for trade association 340B Health to set up member engagement scoring that included data from all relevant systems and in one year gain insights in the three areas that matter most to the typical association: member retention, new member acquisition, and conference registration!
Member Value Enhancement #2: Today's data analytics can also be used externally - to display analytics to your members that are tailored for them individually. Place these member-facing data visualizations on your website, in your mobile app - and you might find you have an opportunity to monetize your data!
See real-world examples of how trade and professional associations are benefiting from these internal and external enhancements of member value.
Hosted by association technologist Rob Miller, CAE.