Mission Possible Series: Cracking the Code of Customer Data and Identity
For the 7th webinar in our data and identity series, we're following up on a pertinent and important topic - the 3rd party cookie.
Since May when we did our 'Defusing the 3rd party Cookie Time Bomb, Part I' webinar, further changes and issues for the marketer in the world of targeting, tracking and measuring their digital investments have cropped up. In this weeks webinar, we take stock of these changes and discuss the implications of the demise of the 3rd party cookie, what marketers are doing right now to get themselves prepared and what some of the key considerations are for marketers as they move into a cookieless future.
So join us for an insightful webinar as we welcome Tina Markowitz, VP, Digital Media & Analytics, Cendyn and Joe Raaen, Director, Global Strategic Partnerships & Programmatic Data Strategy, Omnicom Media Group for a conversation with Bernie Yu, SVP, Corporate Strategy at ADARA.