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Five key skills to increase customer engagement on social media
The world has changed how it communicates, with social media usage becoming increasingly essential. While it can be hard to keep up, we need to remember people still do business with people they know, like and trust. Service excellence & consistency of value are essential to business success. Used wisely, social media can help your organization stand out by providing the tools to better engage with your customers. In this presentation, Mel will share real-life examples and practical ideas to show you the 5 key skills to increase customer engagement using social media. She will talk about how to:

· Become a more strategic thinker
· Create and share content that will be relevant to your audience
· Save time with social media management tools
· Engage and build strong relationships with your audience
· Gain an understanding of metrics.

About the Speaker
Mel Kettle’s broad experience in communication, stakeholder engagement and leadership has been gained over 25 years, working with member-based, non-profit, commercial and government organisations. She is passionate about getting her clients to engage with their customers, members & stakeholders. She is constantly reminding them that people do business with people they know, like and trust, and if you don’t engage, how can you get to know each other? Let alone like and trust? Recognised as a thought leader in her field, Mel provides tailored and practical solutions through speaking, mentoring, training and facilitation. She is the author of The Social Association: 5 key skills not-for-profits need to increase member engagement, generate ROI and create thriving online communities. A sought-after speaker, Mel has spoken at many conferences, workshops & events. Her presentations are customised to suit the audience and are packed full of relevant examples and practical advice. Mel is a past Board Member of The Queensland Choir, War Child Australia & IABC (Qld). More information is available at

May 31, 2018 12:00 PM in Brisbane

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