Leveraging Intent Data Across the Customer Lifecycle - Competitive, Growth and Success Marketing

Imagine the power of insight into market, prospect and customer engagement with competitors and hot industry topics. We take it for granted on our own digital properties, but now it's possible to harvest similar insights from across the entire web.
Ed Marsh, CRO of IntentData.io, Inc., will join host Ben Scheerer to dive into the power of this rapidly evolving technology. Intent Data has the power to align marketing functions from product, through demand gen to event marketing, and to provide powerful, actionable market insight.

Key takeaways: 
* What is IntentData
* How does it work
* Common uses in growth marketing
* Applying it to competitive marketing
* Building intra-marketing and inter-marketing & sales collaboration around it