What You Need to Know about CEIR’s “How to Grow Attendance” Study #TSSS19 #HowToTradeShow #Marketing
The 2018 CEIR study, “How to Grow Attendance,” is a four-part series of reports that compiles responses from almost 150 executives who are the final decision-makers for their events’ attendee marketing decisions (including 10 who completed phone interviews to provide more specific feedback). It explains their biggest challenges to growing attendance, how they set marketing goals and evaluate their results, and what efforts they’ve found to be most effective in driving attendee growth (including notes on traditional/non-traditional methods, along with messaging and plans for continued improvement).

This webinar will walk you through this study, highlighting the findings you may be most interested in and offering suggestions as to how both exhibitors and event organizers can apply this data to their own event efforts moving forward.

Aug 14, 2019 02:00 PM in Eastern Time (US and Canada)

Trade Show Summer School Webinar
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Robyn Davis
Trade Show Strategy Specialist @Exhibitor Education by WINH
Robyn Davis is a Trade Show Strategy Specialist and the Owner of When I Need Help (WINH). Over the past 10 years, she has become known for her fresh approach to exhibitor success and the simple, step-by-step strategic processes she teaches. Robyn works with individual exhibitors and groups of exhibitors through event organizers like RSNA, OTC, AEM (CONEXPO-CON/AGG), and NSSF (SHOT Show). She also speaks at industry events, like ExhibitorLive, IMEX America, and HCEA Connect year after year. Her degree is in Aerospace Engineering.