A customer journey map is a very simple idea: it is a combination of User Experience (UX) and a visual in the form of a map that illustrates the steps your customer(s) go through in engaging with your company, whether it be a product, retail experience, a service or any combination AND the steps they take once they have engaged with you. However, most companies don’t create the customer journey for a number of reasons. They may not know what it is or how to put one together.
Having a customer journey within your company not only makes it easier for your ideal customer to buy from you but also help you to promote and sell yourself in a way that is natural. During Amanda’s session entitled “Creating a Beautiful Customer Journey, On and Offline” she will show you the 11 steps needed to create the perfect customer journey.
Amanda is a leader in the field of Digital Marketing. She is the Founder of the award-winning company, Koogar, working as a Marketing Architect providing integrated marketing solutions and strategies to Business Owners, Solopreneurs and Marketing Managers throughout the UK. Helping them create an authentic brand without compromise!