In response to the uncertainty created by COVID-19, marketers are presented with a unique challenge as they work to engage and retain an at-home audience. This dynamic webinar brings together some of the top digital and marketing executives around the world to discuss how marketing strategies have shifted to reflect audiences' current expectations & needs. Join us as we explore the importance of developing a rapid, low-risk, quantifiable game-plan that compliments this “new normal”, resulting in increased conversion performance and ensuring the long-term success for your brand.
ON THE AGENDA
o How are brands adapting to smartly engage and convert their site visitors?
o How are brands adapting to continually evolving digital customer needs?
o Can brands do more to launch and iterate on their properties more effectively (from testing to focus grouping)?
o How do brands identify, pay more attention to and smartly connect with their highest LTV customers?
• Scott Lux, Vice President Ecommerce & Digital – Theory
• Dorian Quispe, Chief Marketing Officer – ManyChat
• Nitzan Shaer, Co-Founder & CEO – WEVO
• Moderator: Scott Zakheim, General Partner – Landmark Ventures