After more than a year of disruption characterized by fits and starts as restrictions on travel changed on almost a daily basis, some trends are emerging that give us guidance for what to expect for the rest of 2021 and beyond.
There’s no doubt that consumers are keen to travel and they respond to each positive announcement about destinations lifting restrictions with a spike in searches and bookings. Where there is more uncertainty is in understanding which new consumer behaviors will stick and which will snap back to the pre-pandemic norm. What will happen to booking windows, destination preferences and length of stay?
Get the latest intel and explore the implications during a two-part webinar covering the latest traveler trends extracted from Adara’s rich data set followed by a conversation with two industry experts. We’ll have Rachael Rothman, Head of Hotels Research & Data Analytics, CBRE Hotels and Carolyn Corda, CMO/CCO of Adara. Join us on June 10 at 8am PT / 11am ET for a fresh perspective on what consumers want and how the industry can capitalize on these demand shifts.