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Online marketing to grow your business & Overview of Alibaba other platforms and Next steps for SMEs
First Part:
China is a huge consumption market with a 1.4 billion customer potential. It is also a complicated market in terms of consumer segmentation.

In the first part of the fourth seminar, we explain how brand owners can utilize the Alibaba ecosystem to transform their business, win customers and generate sales in China by targeting specific customer segments through tools such as influencer marketing & live-streaming.

Second Part:
In the second part, we provide an overview of the Alibaba e-commerce system, and explain other opportunities with the Alibaba ecosystem including supermarket chain Freshippo and e-commerce platform Lazada to reach the Chinese and global markets.


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