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Changing Attitudes towards Disability: The Perspective Shift Series 2
This seminar will present findings from an evaluation of a documentary series to determine if it was effective at changing attitudes at a community and society level. The evaluation was based on a three-part documentary television series, Perspective Shift series 2 (2020), which was produced as part of the Attitude Foundation’s Changing Attitudes programme. The evaluation used a critical disability and Theory of Change approach to study the production, text and audience to determine if a project such as this documentary series is likely to be effective at changing attitudes, and if this approach is the most efficient way for the Attitude Foundation to change attitudes. The presentation will be divided into four parts - Part I considers the production of Perspective Shift series 2 via a series of interviews, focusing on production goals, the audience, the talent, navigating inspiration porn, employment opportunities, platforms and consistency of communication. Part II draws on critical disability theory to offer a textual analysis of Perspective Shift Series 2, considering the series’ representation of disability and the role of secondary voices, the medical vs social model of disability and finally its representation of diversity. Part III revisits the themes identified in Part I from the perspective of a focus group audience discussion about Perspective Shift Series 2. Part IV evaluates the Theory of Change, identifying key activities, assumptions, microsteps and intermediate outcomes as identified by participants across the project.

Mar 30, 2021 09:30 AM in Perth

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