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As global hospitality reawakens, operators have a unique opportunity to harness market creativity and innovation to shape a new future. Consumer demand may be returning strongly, but the landscape has changed. Understanding what’s been happening to product ranges, consumer attitudes, front-line teams and operational design over the past 18 months will be vital if restaurant and bar businesses are to compete effectively, wherever they operate. This special international webinar from the Peach 20/20 Atlantic Club team brings together opinion-formers and change makers from the US, UK and beyond to analyse and discuss the big ideas behind the fundamental issues of Product, People and Place. Register for your place now to join the conversation. Product Brand new research from CGA’s teams in the Americas and Europe will put the spotlight on how both operator and consumer sentiment has shifted with the lifting of lockdowns, how this is influencing both product ranges and the customer experience. People We discuss hospitality’s labour shortages now affecting businesses across the developed world, the solutions different markets are deploying to ease the crisis and the impact they are making. Place We highlight how physical spaces are evolving fast with the new demands of the digital world, the need for convenience and safety, strong brand identity and the incorporation of new operating models. “All brands and businesses have limited life spans unless they are able and willing to reinvent themselves and grow – so now is the time to consider those options,” said Peter Martin, webinar host and Peach 20/20 founder. “Come and join us on July 15.” In partnership with CGA, Harri, Harrison. Charity partner Tim Bacon Foundation.