Event directors, sales managers and nonprofit leaders can benefit from an upcoming Running USA + FitnessBank Webinar focused on “How to use step challenges as a fundraiser and activation platform.”
Attendees of the online event, set for Thursday, Nov. 14 at 11 am PST, can learn how leveraging the FitnessBank Step Tracker and a Step Challenge awards payouts to the event company for app downloads and donations to nonprofit causes for collectively counting steps. The more app users, the more money your company makes. The more steps counted, the larger the donation your nonprofit receives.
“As a partner, FitnessBank adds value to activation efforts and community initiatives,” says Danny Bourgeois, marketing executive at FitnessBank. “Our model tells a similar story as an endurance event since we both provide exponential value to athletes, to partners and to causes as we evolve from an entertainment experience to a platform that others can leverage.”
A lifestyle bank available to online depositors nationwide that rewards healthy, active lives with higher savings interest rates, FitnessBank is expanding its reach and hopes to educate the running industry about the benefits of its affiliate fundraising programs.