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What does good B2B content look like? 15 essential quality checks

01:54:00

Nov 7, 2019 03:12 PM

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Speakers

David McGuire
Creative Director @Radix Communications Ltd
David McGuire has built a whole career out of making boring subjects interesting. He spends his time writing engaging content for global B2B brands like Adobe, Salesforce, Mitsubishi, Danfoss, and Microsoft... And when he’s not writing, he’s training and speaking. (You might also recognise him as the host of the UK’s national Copywriting Conference, or from the popular copywriting podcasts “Good Copy, Bad Copy” and “The B2B Content Audio Blog”.) David is strangely confident that nobody will read all the way to the end of this bio. But he always hopes that somebody will appreciate his tee shirt in his (admittedly somewhat ancient) photo. Hello to Jason Isaacs.