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What does good B2B content look like? 15 essential quality checks
It's hard to create good content (and harder still to get it signed off) without a clear, objective view of what "good" really is.

Everyone thinks they're a writer, so every stakeholder has on opinion.

At Radix, our business model hinges on fast, consistent review by internal editors before any of our writing leaves the warehouse. So we've created a 15-point quality assurance checklist, and we use it on every piece of copy we write.

In this session, we'll reveal all 15 things we look for in good B2B content, with examples. And we'll show you how to use it to check the quality of your own content (and wrangle your stakeholders too).

Nov 7, 2019 04:00 PM in London

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David McGuire
Creative Director @Radix Communications Ltd
David McGuire has built a whole career out of making boring subjects interesting. He spends his time writing engaging content for global B2B brands like Adobe, Salesforce, Mitsubishi, Danfoss, and Microsoft... And when he’s not writing, he’s training and speaking. (You might also recognise him as the host of the UK’s national Copywriting Conference, or from the popular copywriting podcasts “Good Copy, Bad Copy” and “The B2B Content Audio Blog”.) David is strangely confident that nobody will read all the way to the end of this bio. But he always hopes that somebody will appreciate his tee shirt in his (admittedly somewhat ancient) photo. Hello to Jason Isaacs.