It's hard to create good content (and harder still to get it signed off) without a clear, objective view of what "good" really is.
Everyone thinks they're a writer, so every stakeholder has on opinion.
At Radix, our business model hinges on fast, consistent review by internal editors before any of our writing leaves the warehouse. So we've created a 15-point quality assurance checklist, and we use it on every piece of copy we write.
In this session, we'll reveal all 15 things we look for in good B2B content, with examples. And we'll show you how to use it to check the quality of your own content (and wrangle your stakeholders too).