Deepfakes are the hot topic in the media today. But what are they and why does IFLA need to be concerned with this emerging technology? Deepfakes are manipulated audio visual content created by machine-learning algorithms. For example, a person in an existing image can be replaced with another's likeness and that likeness can be made to say and do things the person never did. This session will provide an overview of the technology and its implications for social trust, discuss examples of deepfakes in entertainment, politics, financial markets, and privacy, and analyze why this problem is so difficult to solve. Finally, it will address the policy, technology, and education solutions required to address malicious deepfakes. Time will be available for chat/Q&A.
Speaker: Kathryn Harrison, Founder and CEO of DeepTrust Alliance