This live, 1 hour webinar will be presented by PBHS, ADA's endorsed provider for website marketing. PBHS will help attendees develop an understanding of the changing landscape of the dental industry during these turbulent times and the importance of maintaining an online presence to connect with current and prospective patients. Attendees will learn how to correctly position their practice to effectively communicate and reassure their patients and their communities.
1. Learn how to effectively use live chat tools to expand access to care and immediately connect with patients the moment they land on your website.
2. Drive engagement on social media with relevant content and utilize Search Engine Optimization (SEO) to connect with current and prospective patients.
3. Understand how Pay-Per-Click (PPC) Advertising can be responsibly leveraged during the COVID-19 pandemic.
The ADA designates this activity as 1 CE credit (pending approval).