Once you understand your buyers' behavior, the next step is to personalize the process.
This means you should start feeding them the content that will help them solve issues at that particular stage of the buying cycle.
Over the last 3 years, videos have helped marketers solve this in an effective way.
This week, we will be hosting Karthik Subramanian, Head of Marketing from Picmaker to help us understand how they leverage the power of videos across the buyers' journey.
Join us for an engaging conversation ahead.