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Calculated Bets: Smarter Marketing Planning For 2021
2020 is drawing to a close, and marketers are planning for 2021. Have you audited where your brand sits in this new space? Have you reevaluated your goals, diagnosed next steps, and updated your customer segments? Marketers are using these brand strategy questions to guide their thinking for 2021. Tune in to our webinar to learn how to diagnose your current state, develop a solid brand strategy, and produce creative that captivates 2021 customers.

Oct 28, 2020 10:00 AM in Central Time (US and Canada)

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Speakers

Jake McKenzie
CEO @Intermark Group
Jake is the CEO of Intermark Group. His background is in psychology, which gives him an unparalleled view of changing consumer beliefs and behavior. He is considered a national expert on psychology-driven marketing and is highly sought after for presentations on these topics. Jake has helped shape successful brands such as Toyota, Krispy Kreme, Progressive Insurance, and hundreds of other flourishing companies around the country. He is an avid reader and outdoors enthusiast, in addition to being a father of four.
David Bridwell
People Scientist @Intermark Group
David is a people scientist who strives to understand how people are influenced and how they make decisions. He received his bachelor’s degree in neuroscience and his doctorate in cognitive neuroscience, where he examined how structures of the brain interact to process the environment. At Intermark Group, he helps ensure our creative is informed by behavior science and he uses applied psychology to help brands build deeper psychological connections with their customers.