In this webinar, Jay McBain, Principal Analyst – Channels, Partnerships & Alliances, Forrester Research, Inc. will discuss the current and future state of the Channel Ecosystem in this 1 hour webinar on Thursday, April 2, at 2:00 pm ET. He will be joined by Daniel Graff-Radford, CEO of Allbound who will describe channel successes and failures.
We plan to share market based and tactical examples of changes in companies’ channel programs that are driving growth. Zoom transformed from a direct model to a successful multi-channel sales engine. WP Engine saw triple digit growth in 18 months by launching a channel ecosystem. These and other changes are part of broader trends we will share.
In this webinar we'll discuss:
– How channel management is the third stage of MarTech
– The current and future state of the Channel Ecosystem
– Successful channel elements you need
– How companies saw 357% increase in partner engagement