As we come to the end of year 2020, it's time to reflect on the many lessons that it leaves us with. Firstly, brand ad spends have realigned, digital has become a bigger, safer bet. Offline advertising is grappling to find its relevant place in this new churn and TV advertising is getting redefined as there is greater attention on brand safety than before.
Also 2020 ends on a slightly positive note as ad spends are gradually returning but still far away from pre covid figures.
To discuss all this and more, The Advertising Club of Madras in association with the exchange4media Group is organising a webinar on--'2021: Resetting Advertiser and Advertising expectations', where experts delve into key learnings of 2020 and how brands are preparing to align ad spends in a new normal in 2021.