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Understanding the Importance of Customer Centricity in Chemicals & Materials
Gain insights into why Customer Centricity is important in the chemicals industry and learn what steps your organization can take to be more customer-centric.

Understanding your customers and how your competitors are addressing their needs is critical to the success of your business. Customer centricity has been a mainstay in B2C markets. B2B industries are recognizing its benefits to build deeper, more meaningful relationships with customers, enhance margins and ultimately drive competitive advantage. Kline has been following the chemical and related industries since the 1950’s. We have advised many of our clients on better understanding their customer needs and how to address these needs to help generate higher levels of customer loyalty.

In this webinar you will learn from Kline experts how Customer Centricity, which is well implemented in the B2C environment can be successfully used in a chemicals B2B environment.

Join this webinar to learn:

☞ What, exactly, is meant by customer centricity?
☞ Why is it important to the chemicals industry?
☞ What are the tools and processes companies can use to become more customer-centric?
☞ Q&A

Sep 30, 2020 09:00 AM in Eastern Time (US and Canada)

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