8 ways the pandemic has shaped the future behavior of older consumers and why it matters to brands.
Needless to say, few have not felt the impact of the Covid-19 pandemic. At a most basic level it has forced us to adapt or change in some form. Powered by cross-category insights from Revolution55, our online community of Active Agers, this webinar will explore 8 ways the pandemic has changed or accelerated the behavior of older consumers and what implications and opportunities this presents for companies/brands.
From this webinar you will:
1) See the longer-term implications of Covid-19 for 55+ consumer spending across key categories and online
2) Gain a deeper appreciation for how to engage older consumers in ways that are most relevant and meaningful to their needs, interests and passions
3) Be inspired to see how your company/brand can become a greater part of the Active Agers lives in a post-Covid world