Behavioural scientists estimate that we make about 35,000 conscious decisions every day. As we do not have the time to evaluate each single decision at length, our brains have developed cognitive shortcuts so we can make those decisions more efficiently. While this saves us loads of time and effort, it is unfortunately very prone to error. Often we make sub-optimal choices without even realising it.
In this webinar, we will explain:
• How our brain processes information and how these shortcuts are sometimes influenced by our environment
• How some of the most common cognitive biases prevent us from making the optimal decision
• How awareness of the limitations of human decision making can help you improve business performance
Please note the email is only required for the webinar participation and TWS will not contact the participant on unrelated topics without their consent.