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KG Connects Webinar: How Marketers Can Be Stewards To the Future
The year 2020 created societal confrontation, not just environmentally and politically, but in our ability to navigate a new normal, in our personal lives and in business. Marketers have a unique new world to conquer that requires moving beyond selling products and services, to boldly explore possible, probable, and plausible futures.

This talk will explore a few topics that will help marketers reset and embed futuristic thinking into their strategy.

What You’ll Learn:

- The increased criticality of transparency and trust and how marketers can establish it

- The resurgence of storytelling and the ability to shape the narrative of what's to come

- The opportunities for leadership in various facets of marketing for social and cultural movement

Jan 29, 2021 10:00 AM in Central Time (US and Canada)

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Speakers

Tameka Vasquez
Global Head of Marketing @Genpact
Tameka is a strategist, educator, and futurist with a decade of experience in the technology industry. She is currently working as Global Head of Marketing for the High-Tech and Manufacturing division of Genpact. Tameka is also a graduate school professor and a public speaker who has participated in conferences and thought leadership events in various cities within North America, Africa, and Europe. She explores topics intersecting business, disruptive technology, and social innovation. Her current focus is on futurism in identity, communication, and knowledge. She has been featured by Udemy for Business, IBM Think Leaders, the Content Marketing Institute, CMSWire, and the Marketing Artificial Intelligence Institute. Tameka was a 2020 Fortune Fellow, a 2019 rising star nominee for the Women in AI awards sponsored by VentureBeat, and a 2018 recipient of the Innovators and Disruptors award sponsored by America on Tech and NBC Universal.