The year 2020 created societal confrontation, not just environmentally and politically, but in our ability to navigate a new normal, in our personal lives and in business. Marketers have a unique new world to conquer that requires moving beyond selling products and services, to boldly explore possible, probable, and plausible futures.
This talk will explore a few topics that will help marketers reset and embed futuristic thinking into their strategy.
What You’ll Learn:
- The increased criticality of transparency and trust and how marketers can establish it
- The resurgence of storytelling and the ability to shape the narrative of what's to come
- The opportunities for leadership in various facets of marketing for social and cultural movement