There’s a lot of uncertainty entering Summer 2020. Some cities have reopened, some are still closed, and some are looking at closing down for a second time.
Faced with this uncertainty, your customers are more fragmented than ever, so we’ve collected some key observations that will help you craft your marketing message and psychologically align with customers RIGHT NOW:
• People are experiencing “covid fatigue” and mortality salience, which makes them more extreme versions of their usual selves.
• Companies should focus on brand awareness and retention.
• Give your current customers the information needed to rationalize why you’re the best choice.
• Above all, now’s the time to TEST AND LEARN: Explore different customer segments, understand your new customers, and try new things. Think like a startup.
Sign up to reserve a spot.