While from different eras, The Titanic and Theranos are two now infamous examples of epic failure. But both are also reflective of the fact that it is seldom one thing—the iceberg or the CMS orders to cease operations—that caused the failure. Rather, it was a series of small decisions across multiple domains including the people, the market, the technology/product, and the company strategy that culminated in the disaster.
This interactive session, based on the book The Titanic Effect, will give insight into the factors that resulted in the sinking of both The Titanic and Theranos. We will then link these factors to life science startups, and discuss the steps life science founders and their supporters can take to avoid a similar collapse. Don’t let The Titanic Effect sink your startup!