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Engage and Amaze Customers: How to Create a Compelling Brand Experience
One of the CMO’s jobs is to develop the brand promise. But what happens after that?

In a marketplace full of noise and competition, brand experience can be the differentiator. A great brand experience creates alignment across the four “pleasure dimensions:” emotional, social, intellectual and physical. Over time, this compilation of pleasures may result in emotional bonds that build loyalty and increase revenue.

Extend customer participation beyond narrow interactions with a product to a holistic, life-long customer experience that continues to deliver on the brand promise.

Oct 8, 2020 09:00 AM in Pacific Time (US and Canada)

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