One of the CMO’s jobs is to develop the brand promise. But what happens after that?
In a marketplace full of noise and competition, brand experience can be the differentiator. A great brand experience creates alignment across the four “pleasure dimensions:” emotional, social, intellectual and physical. Over time, this compilation of pleasures may result in emotional bonds that build loyalty and increase revenue.
Extend customer participation beyond narrow interactions with a product to a holistic, life-long customer experience that continues to deliver on the brand promise.