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The Changing Shape of Social Media and Ecommerce: Insights, Challenges and Opportunities for Brands
The line between social and commerce is changing. User journeys on both social media and eCommerce platforms are evolving, with each world leaning ever closer to the other. Social media now includes more and more buying and commerce actions, while platforms such Amazon are toying with social features to better engage and retain its customers.

> In this webinar, Marjorie (Client Partner and Hub Lead at Amazon) and Shamsul (VP, Paid Social at Jellyfish) will discuss the impact of these changes, plus why CMOs need to take action and include eRetail in their global digital plans.

When ?
The 25th of March - 9AM EST (New York City  Time) - 3PM CET (Paris Time) - 2PM GMT (London Time)

This webinar is dedicated to students and brands interested in the topic, competing agency are not allowed.

Mar 25, 2021 03:00 PM in Paris

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Marjorie Borreda-Martinez
Client Partner & Hub Lead Amazon @Jellyfish
10 years of experience in Digital Marketing Strategy with global consumer brands. Before joining Seelk she worked with leading FMCG companies such as L’Oréal or Danone in Paris, Mumbai and New York, developing brand content & media recommendations for global brand campaigns. She is a true believer of leveraging trends and online consumer insights to put back the consumer at the center of the marketing in a digital world. Now, Marjorie helps Seelk clients thrive within the E-Commerce ecosystem, by better understanding and engaging with their consumers to drive uplift on brand equity and sales.
Shamsul Chowdhury
VP paid social @Jellyfish
As the VP of Paid Social, Shamsul is responsible for the overall Social strategy, existing client growth, new business opportunities, and platform innovation and adoption. Shamsul has extensive global digital experience from all the major holding companies where he developed the strategic go-to-market vision for the Paid Search & Social departments, with a heavy focus on creating a Paid Social footprint. He is seen as a thought leader and therefore a regular speaker at conferences and appearing within industry publications. Since joining Jellyfish a year ago, Shamsul has helped grow the U.S. Paid Social team from 10 to 30 team members through new client wins and existing client growth.