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How Vigilant Marketers Keep Their Companies Ahead
Additional details coming soon.

Oct 23, 2019 01:00 PM in Eastern Time (US and Canada)

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George Day
@University of Pennsylvania
George S. Day is Geoffrey T. Boisi Emeritus Professor at the Wharton School of the University of Pennsylvania. He was previously the Executive Director of the Marketing Science Institute, and the Founder and co-Director of the Mack Institute for Innovation Management. He has been a consultant to numerous corporations such as GE, IBM, Met Life, Unilever, E.I. DuPont de Nemours, W.L. Gore, Boeing, LG, Best Buy, Merck, Johnson & Johnson, and Medtronic. He is the past chairman of the American Marketing Association. His primary areas of activity are marketing, strategy making, organic growth and innovation, organizational change, and competitive strategies in global markets. He has authored nineteen books in the areas of marketing and strategic management. He has won ten best article award and one best book award, and two of his articles were among the top 25 most influential articles in marketing science in the past 25 years. In 2011 he was chosen as one of eleven “Legends in Marketing.