While the myth of the tech-averse “senior” is gradually dissipating, the marketing world still largely overlooks the extent to which technology has taken hold of the lives of consumers 55+. The implications of underestimating tech and digital adoption by older consumers are enormous, considering this audience holds close to 70% of consumer wealth and accounts for over 40% of consumer spending.
Powered by insights from Age of Majority’s Revolution55 insights community this webinar pulls the curtain back on the digital lives of who we call Active Aging consumers, revealing timely and actionable insights for brands and companies.
From this webinar you’ll:
1) Better understand the extent of device adoption and digital connectedness among Active Aging consumers in key areas of interest for marketers, including E-Commerce, finances, entertainment, news/information gathering and health management.
2) Get actionable insights on digital habits to better engage, gain greater relevance and win with consumers 55+.
3) Be more attuned to the emerging tech and digital trends that will continue to shape the lives of Active Agers and what they expect from companies and brands.
Duration: 45 minutes + Q&A