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Selling OUR Value Proposition
With the recent and continuing changes in dental care delivery models and reimbursement, clear communication skills, sound business principles and predictable clinical outcomes will help you and your team share greater rewards. This program will help you and your team be more aligned in delivering a Pankey styled value message that supports your vision. Mark will explain the discovery, wordsmithing and delivery of a differentiating communication and style to your patients based on who you are and what your practice delivers.

Learning Objectives:
• Help Align the Communication, Business and Clinical systems in your practice.
• Strengthen Leadership, Management, and Business Planning skills and systems.
• Deliver a consistent Value Message to Patients

Dec 18, 2019 08:00 PM in Eastern Time (US and Canada)

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Mark Murphy, DDS, FAGD
@The Pankey Institute
Mark is the Lead Faculty for Clinical Education at ProSomnus Sleep Technologies, Principal of Funktional Consulting, serves on the Guest Faculty at the University of Detroit Mercy School of Dentistry and is a Regular Presenter on Business Development, Practice Management and Leadership at the Pankey Institute. He has served on the Boards of Directors of the Pankey Institute, National Association of Dental Laboratories, the Identalloy Council, the Foundation for Dental Laboratory Technology, St. Vincent DePaul’s Dental Center and the Dental Advisor. He lectures internationally on Leadership, Practice Management, Communication, Case Acceptance, Planning, Occlusion, Sleep and TMD. He has a knack for presenting pertinent information in an entertaining manner.