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Invisible Insights - Why Dark Data Is Your New Business Strategy
Summary: In today's digital acceleration, most of the data we have is visible. However there is a lot of hidden data in the socially connected world that is not easy to find or even analyze. This is known as dark data. Dark data is found in logs, metadata, text fields, video, audio and photos. And the volume of dark data outweighs the volume of visible data. How can you make sense of this dark data? The minute you leverage dark data to gain insights, the data becomes actionable and is no longer dark. In this webinar you will learn how dark data is valuable and can be your new business strategy.

3-5 key takeaways

1. Learn how AI tools will be able to analyze dark data to help organizations with valuable insights
2. Understand how to make use of non-textual data (because the data does not have to be dark)
3. Develop your own dark data strategy to unlock business value

Nov 2, 2020 10:00 AM in Eastern Time (US and Canada)

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Brandi Boatner
Manager, Digital & Advocacy Communications, @IBM Corporate
Brandi Boatner is an award-winning digital communications professional and prolific public speaker based in New York City. Due to the current climate around racial discrimination in the US, Brandi has a newly created position as manager of digital and advocacy communications for IBM globally. In this position, Boatner will support key initiatives for the Transformation and Culture function, including social media support for the SVP of Transformation and Culture and digital engagement for diversity and inclusion channels. She will lead initiatives that empower managers to help shape the IBM culture from within their teams, drive employee advocacy through social activation and continue to serve as the lead for social justice communications known as Emb(race), IBM’s response in combating implicit bias, discrimination and racial inequality.