Summary: In today's digital acceleration, most of the data we have is visible. However there is a lot of hidden data in the socially connected world that is not easy to find or even analyze. This is known as dark data. Dark data is found in logs, metadata, text fields, video, audio and photos. And the volume of dark data outweighs the volume of visible data. How can you make sense of this dark data? The minute you leverage dark data to gain insights, the data becomes actionable and is no longer dark. In this webinar you will learn how dark data is valuable and can be your new business strategy.
3-5 key takeaways
1. Learn how AI tools will be able to analyze dark data to help organizations with valuable insights
2. Understand how to make use of non-textual data (because the data does not have to be dark)
3. Develop your own dark data strategy to unlock business value