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Why That Ad Sucks: What Marketing Can Learn From Memory Science
Only 16% of advertising is remembered and correctly attributed by consumers. Yes, you read that right. Consumers don't remember the majority of ads they see, and when they DO remember the ad, they can only identify the brand 40% of the time (Sharp, 2010).

What can marketers do to make sure 84% of their budget isn't going to waste? It starts with an understanding of the way consumers process ads through our emotion and memory systems.

Join us for a special webinar where we'll dive into this topic. We'll cover all the key considerations needed to make ads that make a psychological impact.

May 25, 2021 10:00 AM in Central Time (US and Canada)

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Speakers

Jake McKenzie
CEO @Intermark Group
Jake McKenzie is the CEO of Intermark and is considered a national expert on psychology-driven marketing. He has a background in psychology and has helped shape successful brands such as Toyota, Krispy Kreme, Progressive Insurance and more. He loves the outdoors, is an avid reader and a father to four.
David Bridwell, Ph.D.
People Scientist @Intermark Group
Dr. David Bridwell is a People Scientist at Intermark by day and folk musician by night who is interested in understanding how people are influenced, and how they make decisions. At Intermark, he helps ensure our creative is informed by behavior science, and he uses applied psychology to help brands build deeper psychological connections with their customers.