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Does Advertising Work?
Marketers are being faced with a tough question in 2021. Do they keep advertising, and if so, where and how much should they spend to advance business goals?

In their 2020 podcast, Freakonomics suggests that advertising might not always work due to advertising ROI not being immediately measurable in sales. For CMOs and marketing leaders, however, advertising is critical for building brand awareness, attracting target customers, and driving business growth or maintaining dominance in your existing market. And it can be measured with the right strategies and tools in place.

Join our webinar to learn if and how advertising actually works. We’ll review the research covered in the Freakonomics podcast and put it into a larger framework for how marketing works.

We’ll discuss the importance of first setting the right goals for advertising to shape your advertising approach, and spend. To help you demonstrate ROI, we’ll discuss how integrated marketing, consumer psychology, great creative, and measurement strategies help assuage skepticism of the C-suite. Finally, we’ll share real-world examples of advertising in action (and how they did it) to achieve success in different phases of business growth.

Mar 9, 2021 10:00 AM in Central Time (US and Canada)

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Jake McKenzie
CEO @Intermark Group
Jake McKenzie is the CEO of Intermark and is considered a national expert on psychology-driven marketing. He has a background in psychology and has helped shape successful brands such as Toyota, Krispy Kreme, Progressive Insurance and more. He loves the outdoors, is an avid reader and a father to four.
David Bridwell
People Scientist @Intermark Group
Dr. David Bridwell is a People Scientist at Intermark by day and folk musician by night who is interested in understanding how people are influenced, and how they make decisions. At Intermark, he helps ensure our creative is informed by behavior science, and he uses applied psychology to help brands build deeper psychological connections with their customers.