Member engagement is a popular term in Associations.
But just reviewing a member’s historical engagement may be ‘too little, too late’ for many associations. What if it was possible to accurately predict (using one of your most valuable assets – your data) - a member’s future engagement?
At this webcast, presented by ASI's Membership Best Practices Group, we discuss how advanced technology, including Artificial Intelligence, is today enabling associations to develop predictive models of member behaviour.
We will review how predictive models can be applied across the entire organisation to predict not just member engagement and satisfaction, but to provide more accurate forecasts for individual member renewals, event registrations, course enrolments, product purchases, committee involvement, and other key association specific activities.