Due to the spread of coronavirus, museums and cultural organizations across the country are extending their expected lockdown periods and bracing for prolonged closures. As they remain physically closed to visitors, many museums are encountering new challenges around communicating and engaging their audiences. What outreach channels should you use? How do you overhaul your content calendar? And perhaps, most importantly, what kinds of content will resonate with your audiences?
Join Brendan Ciecko (CEO & Founder @ Cuseum), Ryan Dodge (Head of Digital Experiences @ Canadian Museum of History), and Kat Harding (Public Relations & Social Media Manager @ North Carolina Museum of Art) as they discuss how to develop effective content and messaging that aligns with your organization’s mission while resonating in the hearts and minds of audiences. This webinar will address questions like, what does your audience want and need from you? How do you communicate with consistency and compassion? And, how do you continue to imbue your mission into your content?