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Evaluating the impact of the UK Government's Coronavirus Communication campaign - what's next?


Nov 23, 2021 12:21 PM

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Alex Aitken
Executive Director @Government Communication
Alex Aiken is an Executive Director for Government Communication. He was appointed in December 2012 and was responsible for creating the Government Communication Service (GCS) and developing cross-government campaigns. He served as GCS Head of Profession, responsible for government communication strategy, managing the combined Prime Minister’s Office and Cabinet Office communications team until 2021. Between 2000 and 2012 he was Director of Communications and Strategy for Westminster City Council, leading the policy, member services and communications teams. He was part of the group that oversaw the implementation of the Tri-Borough Shared Services programme and established the Westco communications consultancy which works for public and private sector clients around the UK. He has been National Secretary of LGcommunications and Vice Chairman of the Public Relations Consultants Association Council. He is a Fellow of the Chartered Institute of Public Relations (CIPR) and Public Relation
Claire Pimm
Director @National Resilience Communication Hub
Claire leads the Government’s communication’s strategy and response to the COVID-19 pandemic. Her priority over the past 20 months has been to inform and protect the public and support businesses as we navigate this unprecedented time in the world’s history. Since the start of the pandemic she and her team have created COVID-19 campaigns that have reached 95% of adults on an average of 17 times, helping to embed positive behaviour changes across the United Kingdom. Claire has over 20 years’ experience in local and national government, with extensive experience of working on all areas of communications, including, brand and web strategies, stakeholder engagement, film production, PR and media, advertising activity, marketing, research and insights and public affairs. She’s previously led work for the UK’s exit from the European Union, Grenfell recovery and mental health campaigns. Claire is passionate about supporting the charitable sector.
Catherine Hunt
Head of Insight and Evaluation @Prime Minister's Office and Cabinet Office
Catherine is the Head of Insight and Evaluation for the Prime Minister's Office and Cabinet Office. Since March 2021, she's also been working as part of the National Resilience Communication Hub, where she's been leading on developing the communication evaluation programme as well as setting up an extensive programme of research to track public behaviour and develop and deliver policies and communication throughout the Coronavirus crisis. Before joining Government, she worked in the media and leisure sectors. She's a big believer in a pragmatic and iterative approach to evaluation - accept that no evaluation will be perfect, prove what you can, and use it to make your next campaign even better.