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af&co. 2020 Hospitality Trend Report: We're Not In Kansas Anymore
The title of the 2020 trends report, We’re Not in Kansas Anymore, reflects the acknowledgement that the hospitality industry has undergone major fundamental shifts, and now new rules apply. The greatest challenge facing the industry is that the tried and true isn’t gaining traction in the same way and operators must find new ways to reach and engage with guests in a constantly changing world.

“The tight labor market and concerns about economic stability will continue to challenge restaurants. We’re also seeing very significant changes in how people are dining and what they are choosing to eat,” says Andrew Freeman, founder of af&co. “In times of uncertainty, creative leaders thrive. Our hospitality trend predictions will encourage restaurants to think and act boldly in a new and unfamiliar world.”

In answer to these challenges, the report highlights the hottest food & beverage trends, food cities, and hotel and design trends, as well as creative ways hospitality marketers are adapting.

Dec 3, 2019 12:30 PM in Pacific Time (US and Canada)

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