To develop stories for use in achieving development outcomes is a multi-dimensional process, one that extends far past the traditional advocacy story that pulls on our heartstrings. Rather, it involves making strategic decisions from the outset—who is the right storyteller for the right audience and what is the right type of story. This process necessarily embraces concerns about how to protect the storyteller, who owns the story, and involves ethnographic research to discover the stories that are not being told, but that could make the greatest impact.
• How to connect personal stories to broader policy or social change goals
• Various roles of stories in the advocacy process
• The limits and pitfalls of storytelling for advocacy
• Choosing the right messenger
• Surfacing untold (and unheard) stories